Hype - Formulas for Attracting Attention

hype 1 (hp) Slang

n.

1. Excessive publicity and the ensuing commotion: the hype surrounding the murder trial.
2. Exaggerated or extravagant claims made especially in advertising or promotional material: "It is pure hype, a gigantic PR job" (Saturday Review).
3. An advertising or promotional ploy: "Some restaurant owners in town are cooking up a $75,000 hype to promote New York as 'Restaurant City, U.S.A.'" (New York).
4. Something deliberately misleading; a deception: "[He] says that there isn't any energy crisis at all, that it's all a hype, to maintain outrageous profits for the oil companies" (Joel Oppenheimer).

tr.v. hyped, hyp·ing, hypes

To publicize or promote, especially by extravagant, inflated, or misleading claims: hyped the new book by sending its author on a promotional tour.